Now that everyone has the same platforms, tools and AI, the only thing that can set you apart is what you do with them.
I've been doing exactly that for 24 years. Insight agencies rely on me to supercharge their analytics offering.
Ryan is an astounding mix of technical brilliance, commercial acumen, and common sense. Not only has Ryan been able to deliver exactly what we (and our clients) need, he has also been able to add value through general observations, processes, and other IP - ensuring he leaves a legacy on our agency. A rarity in the industry, and thoroughly recommended.
Simon Thompson
MD, Relish
Ryan brings best-in-class research tools and techniques. Our research this year has travelled and landed well with stakeholders. The teams now are looking for more sophisticated research, particularly within this new product development space, and so we look forward to continuing our work.
Liam Everett
Lead Researcher, Monzo
Ryan is extremely creative and versatile, he combines strong analytical and marketing science skills with an impressive ability for design and storytelling. His technical skills are exceptionally diverse. I would recommend Ryan to any company looking for an analytics leader with verve and imagination.
Frank Hedler
Vice President Data Science, GfK
You want Ryan on your team. Commercially focused and excellent at the technical stuff, Ryan has that rare talent of providing practical and effective solutions and doing it in such a way that everyone in the room understands (even me!). He is always pushing to innovate and move the thinking and science of data on, but equally kills at the old-school stats and data approaches. Perhaps most importantly, he is collaborative, enthusiastic and enjoyable to work with. He's the real deal.
Paul Griffiths
MD, Client AdvocatesI mix old school statistics with trendy data science to answer complex briefs.
Strategic Brand Building
Key Drivers, Penalty Reward, SEM and Belief Networks to create meaningful brand health KPIs, brand positioning and equity models.
Trade Off Designs
Max Diff, Choice Based Conjoint for new product development and range optimisation.
Customer Experience
The Kano Framework to prioritise delighters and hygiene factors.
Price Optimisation
Gabor Granger all the way through monadic designs to derive price elasticities.
Data Fusion
Classic, constrained & hotdecking to create synthentic datasets.
Marketing Mix Modelling
Traditional data modelling of market share, media spend, web analytics and surveys to demonstrate ROI by channel.
Segmentation
Mechanical and model based clustering techniques to form meaningful and coherant customers groups.
Conversational Analysis
Word embedding & LDA for topic modelling and sentiment analysis.
Time Series
Facebook's Prophet & traditional ARIMA to detect and predict trends .
Probabilistic Inference
PyMC3 for A/B Testing and operational optimisation on the fly.
Purchase Journey
Marcov Chains to isolate triggers and bottlenecks across brand touchpoints.
Anomoly Detection
Tagging suspicious interactions for fraud detection and automated data cleaning.
Why me?
My role is to get your research team up to speed as quickly as possible, answering your briefs with sophistication and impact. I bring the full array of analytical possibilities and the reassurance which only comes from decades of experience.
Together our goal will be to establish your agency's credibility in this very exciting and profitable space, while avoiding all the embarrassing 'gotchas' and rocky learning curve.
Working across many agencies means that I know what approaches are currently winning, and the analysis options around which you can build out your proposition and demonstrate your expertise. You'll be accessing clever automations, novel IP and bespoke online platforms to wow your clients and set your work apart.
Best wishes.
